Emiratisation – Al Masraf



Al Masraf realizes that it must have a clear Emirtisation policy, absence of which has contributed to non-compliance of Central Bank and Government directives in the past.
As Al Masraf is owned by the Federal Government of UAE, it must be the first bank not only to comply the directives but also to set an example for others to follow.
Al Masraf also recognizes the fact that job opportunities in any organization must first be extended to the nationals of the country in which it is operating.
Therefore, Al Masraf desires to have an Emirtisation policy, balanced in all dimensions and values to ensure its accomplishment and successful implementation. The Emirtisation policy should also be complementing the bank’s overall strategic directions, achievements of its objectives, quality and profitability.


The policy covers entire bank i.e. its branches, Head Office departments, Representative Offices, subsidiaries (if any, in the future).

Strategic Objectives

  • To provide maximum possible employment opportunities to UAE nationals in Al Masraf, which is owned by UAE government.
  • To comply with government and HRD committee in Banking sector directives.
  • To develop the UAE National talents into Competent Banking Professionals of tomorrow as a service to the nation and the country.
  • To facilitate protection of the national interests in the future by developing UAE Nationals for the decision making positions.

Action Plan

As the achievement of above mentioned strategic objectives will require a considerable longer time and tremendous efforts, we propose that the action plan should be divided suitably over a period of five years with a specific objectives and targets set for each year, to ensure effective implementation and achievement of the strategic goals

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